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<!DOCTYPE html>
<html >
<head>
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<meta charset="UTF-8">
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<span class="mbri-home mbr-iconfont mbr-iconfont-btn"></span>我的简历</a><div class="dropdown-menu"><a class="text-white dropdown-item display-4" href="index.html#step3-g">教育背景</a><a class="text-white dropdown-item display-4" href="index.html#features3-j" aria-expanded="true">实习经历</a><a class="text-white dropdown-item display-4" href="index.html#services6-f" aria-expanded="false">学术经历</a><a class="text-white dropdown-item display-4" href="index.html#services5-n" aria-expanded="true">竞赛实践</a></div></li>
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教育背景</strong></p>
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1
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<h4 class="mbr-step-title pb-3 mbr-fonts-style display-5"><strong>南京大学 - 新闻传播学院 - 新闻与传播专业硕士</strong></h4>
<p class="mbr-step-text mbr-fonts-style display-7"><strong>2019.09-2021.06</strong><strong><br></strong></p>
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<h4 class="mbr-step-title pb-3 mbr-fonts-style display-5"><strong>中山大学-传播与设计学院-公共关系学（主修）</strong></h4>
<p class="mbr-step-text mbr-fonts-style display-7"><strong>2015.08-2019.06</strong><br><strong>成绩排名：</strong>3/48 <strong> GPA：</strong>4.01/5.0<br><strong>相关课程：</strong>新闻传播与研究方法(1/105)、国际传播(1/123)、危机传播与管理(1/61)、市场营销(1/48)、人际沟通与公共演讲(1/58)、数字媒体技术(1/55)、健康传播(2/44)等<br></p>
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3
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<h4 class="mbr-step-title pb-3 mbr-fonts-style display-5"><strong>中山大学 - 外国语学院 - 英语翻译（辅修）</strong></h4>
<p class="mbr-step-text mbr-fonts-style display-7"><strong>2016.09-2019.06</strong><br><strong>GPA：</strong>3.8/5.0<br><strong>相关课程：</strong>中级口译(3/27)、英语创意写作(3/45)、初级口译(5/30)、美国社会与文化(3/37)、跨文化交际学(4/37)等<br><strong><br></strong></p>
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实习经历</strong></h2>
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<h4 class="card-title mbr-fonts-style display-5"><strong>
2019.05-2019.08<br><br>知乎-内容策划实习生</strong></h4>
<p class="mbr-text mbr-fonts-style display-7">◎掌握SQL入门语言，调取知乎用户与内容数据库，协助策划的前期用户洞察与内容挖掘；<br>◎整理知乎品牌新玩法，参与制作的知乎家居行业营销大全、SK-II及潘婷playbook均留作部门智库；<br>◎快速理解品牌及产品特点，结合用户洞察与知乎平台内容优势，完成包括华为荣耀Yale手机、广汽儿童安全教育、合生元羊奶粉、保利广钢新城等13份知乎推广策划。<br><br></p>
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<img src="assets/images/-676x38020.jpg" alt="Mobirise" title="">
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<div class="card-box">
<h4 class="card-title mbr-fonts-style display-5"><strong>
2018.10-2019.02</strong><br><strong><br>汇量科技-数据实习生</strong></h4>
<p class="mbr-text mbr-fonts-style display-7">◎负责TikTok海外投放素材创意输出与送审，期间素材日过审率从53%增长至94%；<br>◎每日跟进Facebook、Snapchat等平台的投放数据，输出投放数据报表，建议投放策略调整，效果得到团队认可；<br>◎后期升任广告总监助理，协助总监了解全部门包括TikTok、Welike、Wesing、Soul等23个项目的投放进展，部门项目例会流程和记录模板得到采纳。<br><br></p>
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<div class="card p-3 col-12 col-md-6 col-lg-4">
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<div class="card-img">
<img src="assets/images/-676x38021.jpg" alt="Mobirise" title="">
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<div class="card-box">
<h4 class="card-title mbr-fonts-style display-5"><strong>
2018.07-2018.09<br><br>阳狮-媒介策划实习生</strong></h4>
<p class="mbr-text mbr-fonts-style display-7">◎根据宝洁Pampers客户的要求，收集Pampers广告投放数据，制作周度和月度数据报告；<br><br>◎整理妙而舒、花王、大王等竞品的广告投放情况，协助完成竞品分析报告，报告留作部门智库。<br><br>◎参与Pampers广告策划，与团队合作产出“PAMPERS×UNIQLO跨界合作”媒介策划案获得广告主嘉许。<br><br></p>
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<section class="mbr-section content4 cid-rGG526i6EQ" id="content4-s">
<div class="container">
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<h2 class="align-center pb-3 mbr-fonts-style display-5"><strong>
学术经历</strong></h2>
</div>
</div>
</div>
</section>
<section class="services6 cid-rGE9jqg3XL mbr-parallax-background" id="services6-f">
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<h4 class="card-title mbr-fonts-style display-5"><strong>
国际传播研究论文：《中外媒体对“一带一路”议题呈现的比较分析》
</strong></h4>
<p class="mbr-text cost mbr-fonts-style m-0 display-5"><strong>第一作者</strong></p>
</div>
<div class="bottom-line">
<p class="mbr-text mbr-fonts-style display-7"><strong>2018.05</strong><br>◎在学院徐桂权副教授指导下，与其他三位同学合力完成，发表于《对外传播》；<br>◎该文选取2017年中、美、英、印四国代表报刊中涉及“一带一路”倡议的280篇英文报道，基于属性议程设置理论进行内容分析，总结中外媒体的报道框架和特定属性选择；<br>◎本人主要负责全文分析框架的构建，以及《卫报》、《华盛顿邮报》91篇相关报道的内容分析与撰写。<br></p>
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<h4 class="card-title mbr-fonts-style display-5"><strong>
省课题：中国城市网民性格画像报告</strong></h4>
<p class="mbr-text cost mbr-fonts-style m-0 display-5"><strong>
学生负责人</strong></p>
</div>
<div class="bottom-line">
<p class="mbr-text mbr-fonts-style display-7"><strong>2017.11-2018.01<br></strong>◎在暨南大学赖凯声副教授指导下，与其他三位项目成员共同完成；<br>◎运用LIWC（基于词频的文本分析工具），以城市为单位，从议题关注、认知特征、情绪特征三个维度对全国914万用户的微博文本进行分析，总结各城市网民的行为特征及规律；<br>◎作为项目的学生负责人，我独立招募3名项目成员，熟练使用excel从3.4万多条元数据整理出各城市的对应数据，并运用SPSS进行统计分析，与成员合作完成撰写工作；<br>◎完成的报告被人民网、新华社、凤凰网等30多家媒体转载报道；由报告改写的论文《中国城市网民性格及其在线名片的大数据分析》收录于《中国社会心态研究报告（2018）》。<br></p>
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<!--Card-3-->
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<h4 class="card-title mbr-fonts-style display-5"><strong>
教育部课题：风险争议中的风险认知与风险沟通——以食品安全事件为例</strong></h4>
<p class="mbr-text cost mbr-fonts-style m-0 display-5"><strong>
项目成员</strong></p>
</div>
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<p class="mbr-text mbr-fonts-style display-7"><strong>2016.10-2017.09</strong><br>◎参与问卷设计、预测试并协助问卷发放；<br>◎参与编写广东省食品检验所工作手册《食品风险交流与政府舆情回应》，完成文稿计1万字。<strong><br></strong></p>
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<h2 class="align-center pb-3 mbr-fonts-style display-5"><strong>
竞赛实践</strong></h2>
</div>
</div>
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<div class="card-box">
<div class="top-line pb-3">
<h4 class="card-title mbr-fonts-style display-5"><strong>永丰纸业品牌名称与文案策划</strong></h4>
<p class="mbr-text cost mbr-fonts-style m-0 display-5"><strong>2017.12</strong></p>
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◎深入郁南当地调研，从树立认知、改变态度、促进购买和增强信任这一思路推进作品《饱吃黄皮——京东电商扶贫项目策划传播方案》的完成；在超过 1500 多支队伍的竞争中斩获全国三等奖。
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◎带领6名队员深入清远市，采用个案研究法对养殖加工厂和当地生鲜电商龙头团队进行深度访谈，完成《’ 互联网+‘模式下青年电商团队农产品推广》生鲜电商行业报告，最终取得三等奖(10/129)。
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