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The `productStrategy` object captures the business intent behind a data product and **links it to a single higher‑level business KPI** it contributes to. It defines the objectives, the primary KPI at the business level, and the **product‑level KPIs** that indicate contribution. This makes value traceable, performance measurable, and governance lightweight.
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The `productStrategy` object captures the business intent behind a data product, enabling alignment between product specifications and organizational goals. It defines the objectives, success metrics (`KPIs`), and strategic alignment relevant to the product. This metadata can be used to trace value creation, measure performance, and communicate the product’s purpose to internal stakeholders, external consumers, and AI agents.
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By embedding business logic directly into the product specification, `productStrategy` ensures data products are not only technically sound but also strategically impactful.
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By embedding business logic directly into the product specification, `productStrategy` helps ensure that data products are not only technically sound but also strategically impactful.
| **unit** | string | e.g., `percentage`, `minutes`, `s` | Unit of measurement. |
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| **target** | number/string | – | Target value for the KPI. |
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| **direction** | enum | `increase`, `decrease`, `at_least`, `at_most`, `equals` | Desired direction of movement. |
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| **timeframe** | string | optional | When the target should be met. |
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| **productKPIs** | array | optional | KPIs measured **at product level** that influence `contributesToKPI`. Useful for contribution analysis and governance checks. |
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| **relatedKPIs** | array | optional | Secondary/cross‑unit KPIs to monitor side‑effects and additional value (informational; not for prioritization). |
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| **strategicAlignment** | array | language‑tagged strings | Strategic initiatives, policies, or visions the product aligns with. |
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