chapter18.amp

%%[
    VAR @spending, @discountMessage
    SET @spending = AttributeValue("TotalSpending")
    /* Check if TotalSpending exists */
    IF empty(@spending) THEN
        /* Encourage the user to start shopping */
        SET @discountMessage = "It looks like you haven’t shopped with us yet. 
                <a href='https://example.com/shop'>Start shopping today</a> and unlock amazing deals!"
    ELSEIF @spending > 500 THEN
        /* High spender, premium discount */
        SET @discountMessage = Concat("💎 Wow! You’ve spent $", FormatNumber(@spending, "N2"),
                         " with us. Enjoy an exclusive 20% discount on your next purchase with code *VIP20*!")
    ELSEIF @spending > 100 THEN
        /* Mid-level spender, moderate discount */
        SET @discountMessage = Concat("👏 Great job! You’ve spent $", FormatNumber(@spending, "N2"),
                         " so far. Use code *THANKYOU15* to save 15% on your next order.")
    ELSE
        /* Lower spending, small incentive */
        SET @discountMessage = Concat("You’re off to a great start with $", FormatNumber(@spending, "N2"), 
                        " in spending! Here’s a 10% discount to keep you going: use code *WELCOME10* at checkout.")
    ENDIF
]%%
<!-- Display the dynamic discount message -->
<p>%%= v(@discountMessage) =%%</p>