diff --git a/.github/workflows/test-runner.yml b/.github/workflows/test-runner.yml
index b36abbb02c7fe..332fc660dbd67 100644
--- a/.github/workflows/test-runner.yml
+++ b/.github/workflows/test-runner.yml
@@ -88,15 +88,17 @@ jobs:
       execute-integration-tests: true
     secrets: inherit
   windows-bazel:
+    # Disabled
+    if: false
     # Build the full matrix only on push events to the default branch, or
     # when PR gets the has a `gha:full-build` label, or when it had the
     # label already and it gets a new commit.
-    if: |-
-      ${{
-        github.event_name == 'schedule' ||
-        github.event_name == 'push' ||
-        contains(github.event.pull_request.labels.*.name, 'gha:full-build')
-      }}
+#    if: |-
+#      ${{
+#        github.event_name == 'schedule' ||
+#        github.event_name == 'push' ||
+#        contains(github.event.pull_request.labels.*.name, 'gha:full-build')
+#      }}
     name: Windows-Bazel
     needs: [pre-flight]
     uses: ./.github/workflows/windows-bazel.yml
@@ -127,8 +129,6 @@ jobs:
       execute-integration-tests: true
     secrets: inherit
   windows-cmake:
-    # Disabled
-    if: false
     name: Windows-CMake
     needs: [pre-flight]
     uses: ./.github/workflows/windows-cmake.yml
@@ -147,39 +147,3 @@ jobs:
       vcpkg-cache-mode: 'readwrite'
       execute-integration-tests: true
     secrets: inherit
-  notify:
-    name: Notify-Google-Chat
-    # Wait until all the other jobs have completed.
-    needs:
-      # macos-bazel is disabled
-      # macos-cmake is disabled
-      - windows-bazel
-      # windows-cmake is disabled is disabled
-    # Run even if the other jobs failed or were skipped.
-    if: always()
-    runs-on: ubuntu-latest
-    steps:
-      - name: Notify Google Chat
-        shell: bash
-        run: |
-          event_name="${{ github.event_name }}"
-          case "${event_name}" in
-            schedule)
-              ;;
-            push)
-              ;;
-            *)
-              exit 0
-              ;;
-          esac
-          failure="${{ contains(needs.*.result, 'failure') }}"
-          cancelled="${{ contains(needs.*.result, 'cancelled') }}"
-          status=""
-          # Report whether any of the jobs failed or were cancelled.
-          if [[ "${cancelled}" == "true" ]]; then status="cancelled"; fi
-          if [[ "${failure}" == "true" ]]; then status="failure"; fi
-          # Exit early if there is nothing interesting to report.
-          if [[ -z "${status}" ]]; then exit 0; fi
-          printf '{"text": "GHA Build %s %s/%s/actions/runs/%s"}' \
-            "${status}" "${{ github.server_url }}" "${{ github.repository }}" "${{ github.run_id }}" |
-          curl -fsX POST -o /dev/null -d@- -H "Content-Type: application/json; charset=UTF-8" '${{ secrets.CLOUD_CPP_BUILD_ALERTS_WEBHOOK }}'
diff --git a/.github/workflows/windows-cmake.yml b/.github/workflows/windows-cmake.yml
index e4df0d5868dcd..5b17e71ff82ac 100644
--- a/.github/workflows/windows-cmake.yml
+++ b/.github/workflows/windows-cmake.yml
@@ -41,7 +41,7 @@ jobs:
         msvc: [ msvc-2022 ]
         build_type: [ Release ]
         arch: [ x64 ]
-        shard: [ Core3, Core4 ]
+        shard: [ Core1, Core2, Core3, Core4, Core5, Compute, AIPlatform, Shard1, Shard2, Shard3, Shard4, Shard5, Other ]
         exclude:
         # Also skip shards (Compute and Other) that contain only generated code.
         - exclude-from-full-trick: ${{ ! inputs.full-matrix }}
@@ -103,6 +103,7 @@ jobs:
           dataproc
           discoveryengine
           monitoring
+          opentelemetry
           retail
           sql
           dialogflow_cx
@@ -209,6 +210,8 @@ jobs:
           universe_domain
         )
         shard5_features=(
+          asset
+          channel
           video
           datacatalog
           iam
@@ -269,10 +272,6 @@ jobs:
           skipped_features+=("${shard3_features[@]}")
           skipped_features+=("${shard4_features[@]}")
           skipped_features+=("${shard5_features[@]}")
-          # We use vcpkg in this build, which ships with Protobuf v21.x.
-          # Both `asset` and `channel` require Protobuf >= 23.x to compile on
-          # Windows.
-          skipped_features+=(asset channel)
           skipped="$(printf ",-%s" "${skipped_features[@]}")"
           echo "features=__ga_libraries__,__experimental_libraries__,${skipped:1}" >> "${GITHUB_OUTPUT}"
         fi
diff --git a/CMakeLists.txt b/CMakeLists.txt
index 156cf8a2ef011..c0c4daab368f9 100644
--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -97,6 +97,10 @@ if (APPLE
             "    cmake -DGOOGLE_CLOUD_CPP_ENABLE_MACOS_OPENSSL_CHECK=OFF ...")
 endif ()
 
+if (WIN32)
+    add_definitions(-DNOMINMAX)
+endif ()
+
 # If ccache is installed use it for the build.
 option(GOOGLE_CLOUD_CPP_ENABLE_CCACHE "Automatically use ccache if available"
        OFF)
diff --git a/ci/etc/vcpkg-version.txt b/ci/etc/vcpkg-version.txt
index fdf37ec4deabe..922462b2e1e1c 100644
--- a/ci/etc/vcpkg-version.txt
+++ b/ci/etc/vcpkg-version.txt
@@ -1 +1 @@
-2025.10.17
+3895230f38e498525f2560a281223d12066fa74a
diff --git a/ci/gha/builds/lib/cmake.sh b/ci/gha/builds/lib/cmake.sh
index de923525946e8..5b99fb0803a93 100755
--- a/ci/gha/builds/lib/cmake.sh
+++ b/ci/gha/builds/lib/cmake.sh
@@ -44,6 +44,7 @@ function cmake::common_args() {
   fi
   local args
   args=(
+    -DCMAKE_CXX_STANDARD=17
     -DGOOGLE_CLOUD_CPP_ENABLE_CCACHE=OFF
     -DGOOGLE_CLOUD_CPP_ENABLE_WERROR=ON
     -GNinja
@@ -58,7 +59,7 @@ function cmake::common_args() {
   if [[ -n "${VCPKG_TRIPLET:-}" ]]; then
     args+=("-DVCPKG_TARGET_TRIPLET=${VCPKG_TRIPLET}")
   fi
-  args+=("-DVCPKG_OVERLAY_PORTS=ci/gha/builds/vcpkg-overlays")
+  args+=("-DVCPKG_OVERLAY_PORTS=ci\gha\builds\vcpkg-overlays")
   printf "%s\n" "${args[@]}"
 }
 
diff --git a/ci/gha/builds/vcpkg-overlays/opentelemetry-cpp/fix-target_link.patch b/ci/gha/builds/vcpkg-overlays/opentelemetry-cpp/fix-target_link.patch
new file mode 100644
index 0000000000000..f4709e8b1c28f
--- /dev/null
+++ b/ci/gha/builds/vcpkg-overlays/opentelemetry-cpp/fix-target_link.patch
@@ -0,0 +1,17 @@
+diff --git a/cmake/opentracing-cpp.cmake b/cmake/opentracing-cpp.cmake
+index f014ecd..fd8898a 100644
+--- a/cmake/opentracing-cpp.cmake
++++ b/cmake/opentracing-cpp.cmake
+@@ -1,7 +1,11 @@
+ # Copyright The OpenTelemetry Authors
+ # SPDX-License-Identifier: Apache-2.0
+ 
+-find_package(OpenTracing CONFIG QUIET)
++find_package(OpenTracing CONFIG REQUIRED)
++if(NOT TARGET OpenTracing::opentracing AND TARGET OpenTracing::opentracing-static)
++  add_library(OpenTracing::opentracing ALIAS OpenTracing::opentracing-static)
++endif()
++
+ set(OpenTracing_PROVIDER "find_package")
+ 
+ if(NOT OpenTracing_FOUND)
diff --git a/ci/gha/builds/vcpkg-overlays/opentelemetry-cpp/portfile.cmake b/ci/gha/builds/vcpkg-overlays/opentelemetry-cpp/portfile.cmake
index eacf1ea4ada70..878e45be8b27e 100644
--- a/ci/gha/builds/vcpkg-overlays/opentelemetry-cpp/portfile.cmake
+++ b/ci/gha/builds/vcpkg-overlays/opentelemetry-cpp/portfile.cmake
@@ -10,12 +10,11 @@ vcpkg_from_github(
     REF
     "v${VERSION}"
     SHA512
-    c93005c9b24b358a9998141f6c7fd9675778731775dacaad18f0e81117fd00aaabff371c04cf96688a9c86117727181052a141d961d4db28fc457b454351c570
+    6dc0357d8b3410852d3f970f72b8bec59dba9d6c533ca600432102e65de161903bd9170d98cef7ff0af5191309577ffd2a69ccd004b840914a910a6a282204e4
     HEAD_REF
     main
     PATCHES
-    # Missing find_dependency for Abseil
-    add-missing-find-dependency.patch)
+    fix-target_link.patch)
 
 vcpkg_check_features(
     OUT_FEATURE_OPTIONS
@@ -29,6 +28,8 @@ vcpkg_check_features(
     WITH_PROMETHEUS
     elasticsearch
     WITH_ELASTICSEARCH
+    otlp-file
+    WITH_OTLP_FILE
     otlp-http
     WITH_OTLP_HTTP
     otlp-grpc
@@ -37,14 +38,18 @@ vcpkg_check_features(
     WITH_GENEVA
     user-events
     WITH_USER_EVENTS
+    opentracing
+    WITH_OPENTRACING
     INVERTED_FEATURES
     user-events
     BUILD_TRACEPOINTS)
 
 # opentelemetry-proto is a third party submodule and opentelemetry-cpp release
 # did not pack it.
-if (WITH_OTLP_GRPC OR WITH_OTLP_HTTP)
-    set(OTEL_PROTO_VERSION "1.3.1")
+if (WITH_OTLP_FILE
+    OR WITH_OTLP_GRPC
+    OR WITH_OTLP_HTTP)
+    set(OTEL_PROTO_VERSION "1.6.0")
     vcpkg_download_distfile(
         ARCHIVE
         URLS
@@ -52,7 +57,7 @@ if (WITH_OTLP_GRPC OR WITH_OTLP_HTTP)
         FILENAME
         "opentelemetry-proto-${OTEL_PROTO_VERSION}.tar.gz"
         SHA512
-        8c75e4ff79c4b5b251e0ec8ece92ec901d70ec601644505ffdd137fb728daac91fd9203e1f448500124906737d91d80f10b694977688c655418b94f61c828d06
+        0e72e0c32d2d699d7a832a4c57a9dbe60e844d4c4e8d7b39eb45e4282cde89fccfeef893eae70b9d018643782090a7228c3ef60863b00747498e80f0cf1db8ae
     )
 
     vcpkg_extract_source_archive(src ARCHIVE "${ARCHIVE}")
@@ -62,13 +67,13 @@ if (WITH_OTLP_GRPC OR WITH_OTLP_HTTP)
     # Create empty .git directory to prevent opentelemetry from cloning it
     # during build time
     file(MAKE_DIRECTORY "${SOURCE_PATH}/third_party/opentelemetry-proto/.git")
-    list(APPEND FEATURE_OPTIONS -DCMAKE_CXX_STANDARD=14)
     list(
         APPEND
         FEATURE_OPTIONS
         "-DgRPC_CPP_PLUGIN_EXECUTABLE=${CURRENT_HOST_INSTALLED_DIR}/tools/grpc/grpc_cpp_plugin${VCPKG_HOST_EXECUTABLE_SUFFIX}"
     )
 endif ()
+list(APPEND FEATURE_OPTIONS -DCMAKE_CXX_STANDARD=17 -DWITH_STL=CXX17)
 
 set(OPENTELEMETRY_CPP_EXTERNAL_COMPONENTS "OFF")
 
@@ -111,15 +116,16 @@ vcpkg_cmake_configure(
     -DBUILD_TESTING=OFF
     -DWITH_EXAMPLES=OFF
     -DOPENTELEMETRY_INSTALL=ON
-    -DWITH_STL=CXX14
-    -DWITH_ABSEIL=ON
     -DWITH_BENCHMARK=OFF
+    -DCMAKE_CXX_STANDARD=17
+    -DWITH_STL=CXX17
     -DOPENTELEMETRY_EXTERNAL_COMPONENT_PATH=${OPENTELEMETRY_CPP_EXTERNAL_COMPONENTS}
     ${FEATURE_OPTIONS}
     MAYBE_UNUSED_VARIABLES
     WITH_GENEVA
     WITH_USER_EVENTS
-    BUILD_TRACEPOINTS)
+    BUILD_TRACEPOINTS
+    gRPC_CPP_PLUGIN_EXECUTABLE)
 
 vcpkg_cmake_install()
 vcpkg_cmake_config_fixup(CONFIG_PATH "lib/cmake/${PORT}")
diff --git a/ci/gha/builds/vcpkg-overlays/opentelemetry-cpp/vcpkg.json b/ci/gha/builds/vcpkg-overlays/opentelemetry-cpp/vcpkg.json
new file mode 100644
index 0000000000000..0570a7bd2e108
--- /dev/null
+++ b/ci/gha/builds/vcpkg-overlays/opentelemetry-cpp/vcpkg.json
@@ -0,0 +1,108 @@
+{
+  "$schema": "https://raw.githubusercontent.com/microsoft/vcpkg-tool/main/docs/vcpkg.schema.json",
+  "name": "opentelemetry-cpp",
+  "version-semver": "1.23.0",
+  "description": [
+    "OpenTelemetry is a collection of tools, APIs, and SDKs.",
+    "You use it to instrument, generate, collect, and export telemetry data (metrics, logs, and traces) for analysis in order to understand your software's performance and behavior."
+  ],
+  "homepage": "https://github.com/open-telemetry/opentelemetry-cpp",
+  "license": "Apache-2.0",
+  "dependencies": [
+    "abseil",
+    "nlohmann-json",
+    {
+      "name": "vcpkg-cmake",
+      "host": true
+    },
+    {
+      "name": "vcpkg-cmake-config",
+      "host": true
+    }
+  ],
+  "features": {
+    "elasticsearch": {
+      "description": "Whether to include the Elasticsearch Client in the SDK",
+      "dependencies": [
+        {
+          "name": "curl",
+          "default-features": false
+        }
+      ]
+    },
+    "etw": {
+      "description": "Whether to include the ETW Exporter in the SDK",
+      "supports": "windows"
+    },
+    "geneva": {
+      "description": "Whether to include the Geneva Exporter from the opentelemetry-cpp-contrib repository",
+      "dependencies": [
+        {
+          "name": "opentelemetry-cpp",
+          "features": [
+            "etw"
+          ],
+          "platform": "windows"
+        },
+        "opentelemetry-cpp-contrib-version"
+      ]
+    },
+    "opentracing": {
+      "description": "Whether to include the Opentracing shim",
+      "dependencies": [
+        "opentracing"
+      ]
+    },
+    "otlp-file": {
+      "description": "Whether to include the OpenTelemetry Protocol to File exporter in the SDK",
+      "supports": "!uwp",
+      "dependencies": [
+        "protobuf"
+      ]
+    },
+    "otlp-grpc": {
+      "description": "Whether to include the OTLP gRPC exporter in the SDK",
+      "dependencies": [
+        "grpc",
+        {
+          "name": "grpc",
+          "host": true
+        }
+      ]
+    },
+    "otlp-http": {
+      "description": "Whether to include the OpenTelemetry Protocol over HTTP in the SDK",
+      "dependencies": [
+        "curl",
+        "protobuf"
+      ]
+    },
+    "prometheus": {
+      "description": "Whether to include the Prometheus Client in the SDK",
+      "dependencies": [
+        "prometheus-cpp"
+      ]
+    },
+    "user-events": {
+      "description": "Whether to include the User Events Exporter from the opentelemetry-cpp-contrib repository",
+      "supports": "linux",
+      "dependencies": [
+        "libeventheader-tracepoint",
+        "libtracepoint",
+        {
+          "name": "opentelemetry-cpp",
+          "features": [
+            "otlp-http"
+          ]
+        },
+        "opentelemetry-cpp-contrib-version"
+      ]
+    },
+    "zipkin": {
+      "description": "Whether to include the Zipkin exporter in the SDK",
+      "dependencies": [
+        "curl"
+      ]
+    }
+  }
+}
diff --git a/ci/kokoro/lib/vcpkg.sh b/ci/kokoro/lib/vcpkg.sh
index 17e6e21bfc8d2..3d4a304fc3ba5 100644
--- a/ci/kokoro/lib/vcpkg.sh
+++ b/ci/kokoro/lib/vcpkg.sh
@@ -32,10 +32,10 @@ install_vcpkg() {
   io::log "Downloading vcpkg into ${vcpkg_dir}..."
   VCPKG_VERSION="$(<ci/etc/vcpkg-version.txt)"
   url="https://github.com/microsoft/vcpkg/archive/${VCPKG_VERSION}.tar.gz"
-  if [[ "${VCPKG_VERSION}" =~ [0-9]{4}.[0-9]{2}.[0-9]{2} ]]; then
-    # vcpkg uses date-like tags for releases
-    url="https://github.com/microsoft/vcpkg/archive/refs/tags/${VCPKG_VERSION}.tar.gz"
-  fi
+#  if [[ "${VCPKG_VERSION}" =~ [0-9]{4}.[0-9]{2}.[0-9]{2} ]]; then
+#    # vcpkg uses date-like tags for releases
+#    url="https://github.com/microsoft/vcpkg/archive/refs/tags/${VCPKG_VERSION}.tar.gz"
+#  fi
   ci/retry-command.sh 3 120 curl -fsSL "${url}" |
     tar -C "${vcpkg_dir}" --strip-components=1 -zxf -
 
diff --git a/ci/kokoro/macos/builds/cmake-vcpkg.sh b/ci/kokoro/macos/builds/cmake-vcpkg.sh
index 235bf2a720b20..18a47548befbf 100755
--- a/ci/kokoro/macos/builds/cmake-vcpkg.sh
+++ b/ci/kokoro/macos/builds/cmake-vcpkg.sh
@@ -84,6 +84,8 @@ cmake_flags=(
   "-DGOOGLE_CLOUD_CPP_ENABLE=universe_domain"
 )
 
+export VCPKG_OVERLAY_PORTS="ci\kokoro\windows\vcpkg-overlays"
+
 # The downloads can fail, therefore require a retry loop.
 io::log_h2 "Download and compile dependencies using vcpkg"
 ci/retry-command.sh 3 120 \
diff --git a/ci/kokoro/windows/build.bat b/ci/kokoro/windows/build.bat
index 49e00da5f37e1..44fd7aa944dc8 100644
--- a/ci/kokoro/windows/build.bat
+++ b/ci/kokoro/windows/build.bat
@@ -21,6 +21,7 @@ REM Configure the environment to use MSVC %MSVC_VERSION% and then switch to Powe
 call "%ProgramFiles(x86)%\Microsoft Visual Studio\%MSVC_VERSION%\BuildTools\VC\Auxiliary\Build\vcvars64.bat"
 set "BAZEL_VC=%ProgramFiles(x86)%\Microsoft Visual Studio\%MSVC_VERSION%\BuildTools\VC"
 set "VCPKG_OVERLAY_TRIPLETS=%cd%\ci\kokoro\windows\triplets"
+@REM set "VCPKG_OVERLAY_PORTS=%cd%\ci\kokoro\windows\vcpkg-overlays"
 
 REM The remaining of the build script is implemented in PowerShell.
 @echo %date% %time%
diff --git a/ci/kokoro/windows/build.ps1 b/ci/kokoro/windows/build.ps1
index 6a7b54bff1380..955c1e94eb222 100644
--- a/ci/kokoro/windows/build.ps1
+++ b/ci/kokoro/windows/build.ps1
@@ -86,6 +86,9 @@ if ($BuildName -eq "cmake-debug") {
     $BuildScript = "builds/quickstart-cmake.ps1"
 }
 
+$env:VCPKG_OVERLAY_PORTS = "ci\kokoro\windows\vcpkg-overlays"
+
+
 $ScriptLocation = Split-Path $PSCommandPath -Parent
 
 Write-Host -ForegroundColor Green "`n$(Get-Date -Format o) Running build script for $BuildName build"
diff --git a/ci/kokoro/windows/lib/vcpkg.ps1 b/ci/kokoro/windows/lib/vcpkg.ps1
index 9fc310c6b4617..1fa2db8802e97 100644
--- a/ci/kokoro/windows/lib/vcpkg.ps1
+++ b/ci/kokoro/windows/lib/vcpkg.ps1
@@ -69,9 +69,9 @@ function Install-Vcpkg {
 
     $vcpkg_version = Get-Content -Path "${project_root}\ci\etc\vcpkg-version.txt"
     $vcpkg_url = "https://github.com/microsoft/vcpkg/archive/${vcpkg_version}.zip"
-    if ($vcpkg_version -match "[0-9]{4}.[0-9]{2}.[0-9]{2}" ) {
-        $vcpkg_url = "https://github.com/microsoft/vcpkg/archive/refs/tags/${vcpkg_version}.zip"
-    }
+#     if ($vcpkg_version -match "[0-9]{4}.[0-9]{2}.[0-9]{2}" ) {
+#         $vcpkg_url = "https://github.com/microsoft/vcpkg/archive/refs/tags/${vcpkg_version}.zip"
+#     }
     Write-Host "$(Get-Date -Format o) Downloading vcpkg archive from $vcpkg_url"
 
     # Download the right version of `vcpkg`
diff --git a/ci/kokoro/windows/vcpkg-overlays/opentelemetry-cpp/fix-target_link.patch b/ci/kokoro/windows/vcpkg-overlays/opentelemetry-cpp/fix-target_link.patch
new file mode 100644
index 0000000000000..f4709e8b1c28f
--- /dev/null
+++ b/ci/kokoro/windows/vcpkg-overlays/opentelemetry-cpp/fix-target_link.patch
@@ -0,0 +1,17 @@
+diff --git a/cmake/opentracing-cpp.cmake b/cmake/opentracing-cpp.cmake
+index f014ecd..fd8898a 100644
+--- a/cmake/opentracing-cpp.cmake
++++ b/cmake/opentracing-cpp.cmake
+@@ -1,7 +1,11 @@
+ # Copyright The OpenTelemetry Authors
+ # SPDX-License-Identifier: Apache-2.0
+ 
+-find_package(OpenTracing CONFIG QUIET)
++find_package(OpenTracing CONFIG REQUIRED)
++if(NOT TARGET OpenTracing::opentracing AND TARGET OpenTracing::opentracing-static)
++  add_library(OpenTracing::opentracing ALIAS OpenTracing::opentracing-static)
++endif()
++
+ set(OpenTracing_PROVIDER "find_package")
+ 
+ if(NOT OpenTracing_FOUND)
diff --git a/ci/kokoro/windows/vcpkg-overlays/opentelemetry-cpp/portfile.cmake b/ci/kokoro/windows/vcpkg-overlays/opentelemetry-cpp/portfile.cmake
new file mode 100644
index 0000000000000..878e45be8b27e
--- /dev/null
+++ b/ci/kokoro/windows/vcpkg-overlays/opentelemetry-cpp/portfile.cmake
@@ -0,0 +1,136 @@
+if (VCPKG_TARGET_IS_WINDOWS)
+    vcpkg_check_linkage(ONLY_STATIC_LIBRARY)
+endif ()
+
+vcpkg_from_github(
+    OUT_SOURCE_PATH
+    SOURCE_PATH
+    REPO
+    open-telemetry/opentelemetry-cpp
+    REF
+    "v${VERSION}"
+    SHA512
+    6dc0357d8b3410852d3f970f72b8bec59dba9d6c533ca600432102e65de161903bd9170d98cef7ff0af5191309577ffd2a69ccd004b840914a910a6a282204e4
+    HEAD_REF
+    main
+    PATCHES
+    fix-target_link.patch)
+
+vcpkg_check_features(
+    OUT_FEATURE_OPTIONS
+    FEATURE_OPTIONS
+    FEATURES
+    etw
+    WITH_ETW
+    zipkin
+    WITH_ZIPKIN
+    prometheus
+    WITH_PROMETHEUS
+    elasticsearch
+    WITH_ELASTICSEARCH
+    otlp-file
+    WITH_OTLP_FILE
+    otlp-http
+    WITH_OTLP_HTTP
+    otlp-grpc
+    WITH_OTLP_GRPC
+    geneva
+    WITH_GENEVA
+    user-events
+    WITH_USER_EVENTS
+    opentracing
+    WITH_OPENTRACING
+    INVERTED_FEATURES
+    user-events
+    BUILD_TRACEPOINTS)
+
+# opentelemetry-proto is a third party submodule and opentelemetry-cpp release
+# did not pack it.
+if (WITH_OTLP_FILE
+    OR WITH_OTLP_GRPC
+    OR WITH_OTLP_HTTP)
+    set(OTEL_PROTO_VERSION "1.6.0")
+    vcpkg_download_distfile(
+        ARCHIVE
+        URLS
+        "https://github.com/open-telemetry/opentelemetry-proto/archive/v${OTEL_PROTO_VERSION}.tar.gz"
+        FILENAME
+        "opentelemetry-proto-${OTEL_PROTO_VERSION}.tar.gz"
+        SHA512
+        0e72e0c32d2d699d7a832a4c57a9dbe60e844d4c4e8d7b39eb45e4282cde89fccfeef893eae70b9d018643782090a7228c3ef60863b00747498e80f0cf1db8ae
+    )
+
+    vcpkg_extract_source_archive(src ARCHIVE "${ARCHIVE}")
+    file(REMOVE_RECURSE "${SOURCE_PATH}/third_party/opentelemetry-proto")
+    file(COPY "${src}/."
+         DESTINATION "${SOURCE_PATH}/third_party/opentelemetry-proto")
+    # Create empty .git directory to prevent opentelemetry from cloning it
+    # during build time
+    file(MAKE_DIRECTORY "${SOURCE_PATH}/third_party/opentelemetry-proto/.git")
+    list(
+        APPEND
+        FEATURE_OPTIONS
+        "-DgRPC_CPP_PLUGIN_EXECUTABLE=${CURRENT_HOST_INSTALLED_DIR}/tools/grpc/grpc_cpp_plugin${VCPKG_HOST_EXECUTABLE_SUFFIX}"
+    )
+endif ()
+list(APPEND FEATURE_OPTIONS -DCMAKE_CXX_STANDARD=17 -DWITH_STL=CXX17)
+
+set(OPENTELEMETRY_CPP_EXTERNAL_COMPONENTS "OFF")
+
+if (WITH_GENEVA OR WITH_USER_EVENTS)
+    # Geneva and user events exporters from opentelemetry-cpp-contrib are
+    # tightly coupled with opentelemetry-cpp repo, so they should be ported as a
+    # feature under opentelemetry-cpp.
+    clone_opentelemetry_cpp_contrib(CONTRIB_SOURCE_PATH)
+
+    if (WITH_GENEVA)
+        set(OPENTELEMETRY_CPP_EXTERNAL_COMPONENTS
+            "${CONTRIB_SOURCE_PATH}/exporters/geneva")
+        if (VCPKG_TARGET_IS_WINDOWS)
+            set(OPENTELEMETRY_CPP_EXTERNAL_COMPONENTS
+                "${OPENTELEMETRY_CPP_EXTERNAL_COMPONENTS}\;${CONTRIB_SOURCE_PATH}/exporters/geneva-trace"
+            )
+        else ()
+            set(OPENTELEMETRY_CPP_EXTERNAL_COMPONENTS
+                "${OPENTELEMETRY_CPP_EXTERNAL_COMPONENTS}\;${CONTRIB_SOURCE_PATH}/exporters/fluentd"
+            )
+        endif ()
+    endif ()
+
+    if (WITH_USER_EVENTS)
+        if (WITH_GENEVA)
+            set(OPENTELEMETRY_CPP_EXTERNAL_COMPONENTS
+                "${OPENTELEMETRY_CPP_EXTERNAL_COMPONENTS}\;${CONTRIB_SOURCE_PATH}/exporters/user_events"
+            )
+        else ()
+            set(OPENTELEMETRY_CPP_EXTERNAL_COMPONENTS
+                "${CONTRIB_SOURCE_PATH}/exporters/user_events")
+        endif ()
+    endif ()
+endif ()
+
+vcpkg_cmake_configure(
+    SOURCE_PATH
+    "${SOURCE_PATH}"
+    OPTIONS
+    -DBUILD_TESTING=OFF
+    -DWITH_EXAMPLES=OFF
+    -DOPENTELEMETRY_INSTALL=ON
+    -DWITH_BENCHMARK=OFF
+    -DCMAKE_CXX_STANDARD=17
+    -DWITH_STL=CXX17
+    -DOPENTELEMETRY_EXTERNAL_COMPONENT_PATH=${OPENTELEMETRY_CPP_EXTERNAL_COMPONENTS}
+    ${FEATURE_OPTIONS}
+    MAYBE_UNUSED_VARIABLES
+    WITH_GENEVA
+    WITH_USER_EVENTS
+    BUILD_TRACEPOINTS
+    gRPC_CPP_PLUGIN_EXECUTABLE)
+
+vcpkg_cmake_install()
+vcpkg_cmake_config_fixup(CONFIG_PATH "lib/cmake/${PORT}")
+vcpkg_copy_pdbs()
+
+file(REMOVE_RECURSE "${CURRENT_PACKAGES_DIR}/debug/include")
+file(REMOVE_RECURSE "${CURRENT_PACKAGES_DIR}/debug/share")
+vcpkg_install_copyright(FILE_LIST "${SOURCE_PATH}/LICENSE")
diff --git a/ci/kokoro/windows/vcpkg-overlays/opentelemetry-cpp/vcpkg.json b/ci/kokoro/windows/vcpkg-overlays/opentelemetry-cpp/vcpkg.json
new file mode 100644
index 0000000000000..0570a7bd2e108
--- /dev/null
+++ b/ci/kokoro/windows/vcpkg-overlays/opentelemetry-cpp/vcpkg.json
@@ -0,0 +1,108 @@
+{
+  "$schema": "https://raw.githubusercontent.com/microsoft/vcpkg-tool/main/docs/vcpkg.schema.json",
+  "name": "opentelemetry-cpp",
+  "version-semver": "1.23.0",
+  "description": [
+    "OpenTelemetry is a collection of tools, APIs, and SDKs.",
+    "You use it to instrument, generate, collect, and export telemetry data (metrics, logs, and traces) for analysis in order to understand your software's performance and behavior."
+  ],
+  "homepage": "https://github.com/open-telemetry/opentelemetry-cpp",
+  "license": "Apache-2.0",
+  "dependencies": [
+    "abseil",
+    "nlohmann-json",
+    {
+      "name": "vcpkg-cmake",
+      "host": true
+    },
+    {
+      "name": "vcpkg-cmake-config",
+      "host": true
+    }
+  ],
+  "features": {
+    "elasticsearch": {
+      "description": "Whether to include the Elasticsearch Client in the SDK",
+      "dependencies": [
+        {
+          "name": "curl",
+          "default-features": false
+        }
+      ]
+    },
+    "etw": {
+      "description": "Whether to include the ETW Exporter in the SDK",
+      "supports": "windows"
+    },
+    "geneva": {
+      "description": "Whether to include the Geneva Exporter from the opentelemetry-cpp-contrib repository",
+      "dependencies": [
+        {
+          "name": "opentelemetry-cpp",
+          "features": [
+            "etw"
+          ],
+          "platform": "windows"
+        },
+        "opentelemetry-cpp-contrib-version"
+      ]
+    },
+    "opentracing": {
+      "description": "Whether to include the Opentracing shim",
+      "dependencies": [
+        "opentracing"
+      ]
+    },
+    "otlp-file": {
+      "description": "Whether to include the OpenTelemetry Protocol to File exporter in the SDK",
+      "supports": "!uwp",
+      "dependencies": [
+        "protobuf"
+      ]
+    },
+    "otlp-grpc": {
+      "description": "Whether to include the OTLP gRPC exporter in the SDK",
+      "dependencies": [
+        "grpc",
+        {
+          "name": "grpc",
+          "host": true
+        }
+      ]
+    },
+    "otlp-http": {
+      "description": "Whether to include the OpenTelemetry Protocol over HTTP in the SDK",
+      "dependencies": [
+        "curl",
+        "protobuf"
+      ]
+    },
+    "prometheus": {
+      "description": "Whether to include the Prometheus Client in the SDK",
+      "dependencies": [
+        "prometheus-cpp"
+      ]
+    },
+    "user-events": {
+      "description": "Whether to include the User Events Exporter from the opentelemetry-cpp-contrib repository",
+      "supports": "linux",
+      "dependencies": [
+        "libeventheader-tracepoint",
+        "libtracepoint",
+        {
+          "name": "opentelemetry-cpp",
+          "features": [
+            "otlp-http"
+          ]
+        },
+        "opentelemetry-cpp-contrib-version"
+      ]
+    },
+    "zipkin": {
+      "description": "Whether to include the Zipkin exporter in the SDK",
+      "dependencies": [
+        "curl"
+      ]
+    }
+  }
+}