diff --git a/src/diffusers/utils/__init__.py b/src/diffusers/utils/__init__.py
index 23d7ac7c6c2d..d6dd65727867 100644
--- a/src/diffusers/utils/__init__.py
+++ b/src/diffusers/utils/__init__.py
@@ -18,6 +18,7 @@
 from packaging import version
 
 from .. import __version__
+from .aiter_swizzle_gemm import MIN_SWIZZLE_WEIGHT_ELEMS, SHUFFLE_LAYOUT, apply_swizzle, can_shuffle
 from .constants import (
     CONFIG_NAME,
     DEFAULT_HF_PARALLEL_LOADING_WORKERS,
diff --git a/src/diffusers/utils/aiter_swizzle_gemm.py b/src/diffusers/utils/aiter_swizzle_gemm.py
new file mode 100644
index 000000000000..fa362de79b36
--- /dev/null
+++ b/src/diffusers/utils/aiter_swizzle_gemm.py
@@ -0,0 +1,105 @@
+# Copyright 2025 The HuggingFace Inc. team. All rights reserved.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+"""ROCm: optional swizzled Linear weights + aiter hipb_mm (bpreshuffle) for eligible layers."""
+
+from __future__ import annotations
+
+import types
+from typing import Tuple
+
+import torch
+
+from .import_utils import is_aiter_available
+from .logging import get_logger
+
+
+logger = get_logger(__name__)
+
+SHUFFLE_LAYOUT: Tuple[int, int] = (16, 16)
+MIN_SWIZZLE_WEIGHT_ELEMS = 1024 * 1024
+
+
+def can_shuffle(n: int, k: int, layout: tuple[int, int] = SHUFFLE_LAYOUT) -> bool:
+    IN, IK = layout
+    BK = IK * 2
+    return (n % IN == 0) and (k % BK == 0)
+
+
+def apply_swizzle(model: torch.nn.Module, model_name: str = "model") -> None:
+    """Patch eligible ``nn.Linear`` layers with shuffled weights and ``hipb_mm`` forward."""
+    if not is_aiter_available():
+        raise ImportError(
+            "apply_swizzle requires the `aiter` package (ROCm). Install aiter or skip this optimization."
+        )
+    try:
+        from aiter import hipb_mm
+        from aiter.ops.shuffle import shuffle_weight
+    except (ImportError, OSError, RuntimeError) as e:
+        raise ImportError(f"aiter is required for apply_swizzle but failed to import: {e}") from e
+
+    n_shuffled = 0
+    n_skipped_shape = 0
+    n_skipped_small = 0
+
+    for _, module in model.named_modules():
+        if not isinstance(module, torch.nn.Linear):
+            continue
+
+        weight = module.weight.data
+        n, k = weight.shape
+
+        if n * k < MIN_SWIZZLE_WEIGHT_ELEMS:
+            n_skipped_small += 1
+            continue
+
+        if not can_shuffle(n, k):
+            n_skipped_shape += 1
+            continue
+
+        shuffled = shuffle_weight(weight, SHUFFLE_LAYOUT).t()
+        module.weight = torch.nn.Parameter(shuffled, requires_grad=False)
+        n_shuffled += 1
+
+        def _forward(self, x):
+            if x.dim() >= 3:
+                shape = x.shape
+                x_2d = x.reshape(-1, x.size(-1))
+                out = hipb_mm(
+                    x_2d,
+                    self.weight,
+                    solution_index=-1,
+                    bias=self.bias,
+                    out_dtype=torch.bfloat16,
+                    bpreshuffle=True,
+                )
+                return out.view(*shape[:-1], self.weight.shape[1])
+            return hipb_mm(
+                x,
+                self.weight,
+                solution_index=-1,
+                bias=self.bias,
+                out_dtype=torch.bfloat16,
+                bpreshuffle=True,
+            )
+
+        module.forward = types.MethodType(_forward, module)
+
+    logger.info(
+        "  [%s] swizzled: %s, skipped(shape): %s, skipped(small): %s",
+        model_name,
+        n_shuffled,
+        n_skipped_shape,
+        n_skipped_small,
+    )