-
Notifications
You must be signed in to change notification settings - Fork 2
Expand file tree
/
Copy pathindex.html
More file actions
751 lines (746 loc) · 39.4 KB
/
index.html
File metadata and controls
751 lines (746 loc) · 39.4 KB
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
469
470
471
472
473
474
475
476
477
478
479
480
481
482
483
484
485
486
487
488
489
490
491
492
493
494
495
496
497
498
499
500
501
502
503
504
505
506
507
508
509
510
511
512
513
514
515
516
517
518
519
520
521
522
523
524
525
526
527
528
529
530
531
532
533
534
535
536
537
538
539
540
541
542
543
544
545
546
547
548
549
550
551
552
553
554
555
556
557
558
559
560
561
562
563
564
565
566
567
568
569
570
571
572
573
574
575
576
577
578
579
580
581
582
583
584
585
586
587
588
589
590
591
592
593
594
595
596
597
598
599
600
601
602
603
604
605
606
607
608
609
610
611
612
613
614
615
616
617
618
619
620
621
622
623
624
625
626
627
628
629
630
631
632
633
634
635
636
637
638
639
640
641
642
643
644
645
646
647
648
649
650
651
652
653
654
655
656
657
658
659
660
661
662
663
664
665
666
667
668
669
670
671
672
673
674
675
676
677
678
679
680
681
682
683
684
685
686
687
688
689
690
691
692
693
694
695
696
697
698
699
700
701
702
703
704
705
706
707
708
709
710
711
712
713
714
715
716
717
718
719
720
721
722
723
724
725
726
727
728
729
730
731
732
733
734
735
736
737
738
739
740
741
742
743
744
745
746
747
748
749
750
751
<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>Simon Vreeman · Growth & Technical Marketing Advisor</title>
<link rel="preconnect" href="https://gtm.vreeman.com" crossorigin>
<link rel="dns-prefetch" href="https://gtm.vreeman.com">
<meta name="text-scale" content="scale">
<style>
:root {
color-scheme: light dark;
--eigengrau: oklch(0.20 0.01 285.06);
--blue-dark: oklch(0.52 0.18 255.84);
--blue-light: oklch(0.67 0.18 251.85);
--blue-lighter: oklch(0.77 0.13 244.77);
--gray: oklch(0.85 0.00 none);
--red: oklch(0.70 0.20 32.31);
--orange: oklch(0.79 0.17 70.67);
--blue: oklch(0.65 0.19 253.22);
--green: oklch(0.68 0.14 155.03);
--racing-green: oklch(0.33 0.08 157.01);
--sans-serif: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Noto Sans", "Liberation Sans", Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";
--serif: ui-serif, -apple-system-ui-serif, Palatino, Georgia, Cambria, "Times New Roman", Times, serif;
--monospace: ui-monospace, SFMono-Regular, "SF Mono", Menlo, Monaco, Consolas, "Roboto Mono", "Liberation Mono", "Courier New", monospace;
--cursive: "Comic Sans", "Comic Sans MS", "Chalkboard", "ChalkboardSE-Regular", Party LET, fantasy, cursive, sans-serif;
accent-color: var(--blue-lighter);
}
:focus-visible {
outline-color: var(--blue-lighter);
}
::selection {
color: var(--eigengrau);
background-color: var(--blue-light);
}
::marker {
color: var(--blue-dark);
}
::target-text {
color: var(--eigengrau);
background-color: var(--blue-lighter);
}
:focus {
outline: 3px solid var(--blue-lighter);
outline-offset: 1px;
}
@view-transition {
navigation: auto;
}
html {
overflow-x: hidden;
overflow-y: scroll;
scroll-behavior: smooth;
-webkit-text-size-adjust: 100%;
-moz-text-size-adjust: 100%;
-ms-text-size-adjust: 100%;
text-size-adjust: 100%;
-webkit-overflow-scrolling: touch;
-ms-overflow-style: scrollbar;
-webkit-tap-highlight-color: transparent;
touch-action: manipulation;
}
body {
background-color: oklch(0 0 none / 0);
color: var(--eigengrau);
font-family: var(--sans-serif);
font-size: 1.125rem;
line-height: 1.618;
letter-spacing: .01618em;
font-style: normal;
font-weight: 400;
text-rendering: geometricPrecision;
-webkit-font-smoothing: antialiased;
-moz-osx-font-smoothing: grayscale;
}
aside, footer, header, main {
max-width: 33.75rem;
margin: 0 auto;
padding: 0 3%;
}
header {
margin: 5% auto 0;
}
footer {
margin: 0 auto 10%;
font-size: 80%;
}
img {
border-radius: 50%;
margin:0 auto;
display: block;
background-color: oklch(0.85 0.00 none);
aspect-ratio: 1 / 1;
width: 150px;
height: 150px;
filter: blur(3px) grayscale(1);
transition: 0.3s;
}
img:hover {
filter: blur(0);
box-shadow: 0 1px 6px 1px oklch(0.00 0.00 none / 0.3);
}
img:active {
box-shadow: 0 1px 24px 1px oklch(0.00 0.00 none / 0.3);
}
h1 {
text-align: center;
}
h1, h2, h3 {
line-height: 1.2;
letter-spacing: .02em;
}
a {
background-color: transparent;
color: var(--blue-dark);
text-decoration: none;
text-decoration: underline;
text-decoration-skip: ink;
-ms-touch-action: manipulation;
touch-action: manipulation;
}
a:not(:is(:hover, :focus)) {
text-decoration-color:
color-mix(in oklch, currentColor, transparent 75%);
}
/*a:active, a:focus, a:hover {
color: var(--blue-light);
}*/
abbr[title] {
text-decoration: none;
}
code {
font-family: var(--monospace);
font-size: 1rem;
}
hr {
border: 0;
border-top: 1px solid var(--gray);
height: 0;
overflow: visible;
}
dt, summary {
font-weight: 700;
}
.footer {
font-family: var(--serif);
font-style: italic;
font-weight: 100;
letter-spacing: 1px;
text-align: center;
}
.footer:hover {
background: linear-gradient(in oklch to right, oklch(0.63 0.26 29.23), oklch(0.97 0.21 109.79), oklch(0.87 0.29 142.51), oklch(0.91 0.15 194.81), oklch(0.45 0.31 264.06), oklch(0.70 0.32 328.35), oklch(0.63 0.26 29.23));
background-size: 1000% 1000%;
font-family: var(--cursive);
font-weight: 700;
-webkit-background-clip: text;
background-clip: text;
-webkit-text-fill-color: transparent;
color: transparent;
animation: wow 1s ease-in-out infinite alternate;
}
@keyframes wow {
0% {
background-position: 0% 100%;
transform: skewX(5deg) skewY(5deg) scale(0.9);
}
100% {
background-position: 100% 0%;
transform: skewX(-5deg) skewY(-5deg) scale(1.1);
}
}
@media (prefers-reduced-motion: reduce) {
*,
*::before,
*::after {
animation: none;
transition: none;
}
.footer:hover {
background: none;
font-family: var(--serif);
font-style: italic;
font-weight: 100;
letter-spacing: 1px;
animation: none;
transition: none;
-webkit-text-fill-color: inherit;
}
}
@media (prefers-color-scheme: dark) {
body {
background-color: var(--eigengrau);
color: oklch(1.00 0.00 none);
word-spacing: .05em;
}
a {
color: var(--blue-light);
}
a:active, a:focus, a:hover {
color: var(--blue-dark);
}
}
</style>
<script>
window.dataLayer = window.dataLayer || [];
function gtag() { dataLayer.push(arguments); }
gtag('consent', 'default', {
'ad_user_data': 'denied',
'ad_personalization': 'denied',
'ad_storage': 'denied',
'analytics_storage': 'granted'
});
dataLayer.push({'gtm.start': new Date().getTime(), 'event': 'gtm.js'});
</script>
<script>
var ref = document.referrer;
dataLayer.push({
'event': 'test',
'referrer': ref
});
console.log( 'document.referrer = ' + ref );
</script>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://gtm.vreeman.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-WKSDWK');</script>
<link rel="canonical" href="https://vreeman.com/">
<meta name="robots" content="index, follow, max-snippet:-1, max-video-preview:-1, max-image-preview:large">
<link rel="alternate" href="https://vreeman.com/" hreflang="x-default">
<link rel="alternate" href="https://vreeman.com/" hreflang="en">
<link rel="manifest" href="/manifest.json" crossorigin="use-credentials">
<link rel="shortcut icon" href="https://vreeman.com/favicon.ico" type="image/x-icon" sizes="any">
<link rel="icon" href="https://vreeman.com/icon.svg" type="image/svg+xml">
<meta name="mobile-web-app-capable" content="yes">
<meta name="application-name" content="Simon Vreeman">
<link rel="icon" sizes="192x192" href="https://vreeman.com/apple-touch-icon.png">
<meta name="apple-mobile-web-app-capable" content="yes">
<meta name="apple-mobile-web-app-status-bar-style" content="black">
<meta name="apple-mobile-web-app-title" content="Simon Vreeman">
<link rel="apple-touch-icon" href="https://vreeman.com/icon.png">
<meta name="msapplication-TileImage" content="https://vreeman.com/icon.png">
<meta name="msapplication-TileColor" content="transparent">
<meta name="theme-color" content="#000000cc">
<meta name="author" content="Simon Vreeman">
<meta name="description" content="Hi, I am Simon Vreeman, and I am a Growth & Technical Marketing Advisor. I optimize websites based on insights & data.">
<meta name="keywords" content="Simon Vreeman, Simon, Vreeman, Marketing, Growth Marketing, Technical Marketing, CRO, SEO, Analytics, VanMoof, Fietsenwinkel.nl, The Next Web, Valk Exclusief">
<meta property="fb:app_id" content="857223951018689">
<meta property="fb:profile_id" content="1267623170">
<meta property="og:type" content="website">
<meta property="og:site_name" content="Vreeman.com">
<meta property="og:title" content="Simon Vreeman">
<meta property="og:url" content="https://vreeman.com/?utm_source=social&utm_medium=organic&utm_campaign=share">
<meta property="og:description" content="Hi, I am Simon Vreeman, and I am a Growth & Technical Marketing Advisor. I optimize websites based on insights & data.">
<meta property="og:logo" content="https://vreeman.com/img/simon-vreeman-2.jpg">
<meta property="og:image" content="https://vreeman.com/img/simon-vreeman-2.jpg">
<meta property="og:image:secure_url" content="https://vreeman.com/img/simon-vreeman-2.jpg">
<meta property="og:image:width" content="1536">
<meta property="og:image:height" content="2048">
<meta property="og:image:alt" content="A photo of Simon Vreeman">
<meta property="og:image:type" content="image/jpeg">
<meta property="og:see_also" content="https://twitter.com/vreeman">
<meta property="og:see_also" content="https://www.linkedin.com/in/simonvreeman/">
<meta property="og:see_also" content="https://www.facebook.com/simonvreeman">
<meta property="og:see_also" content="https://plus.google.com/+SimonVreeman?rel=author">
<meta property="og:see_also" content="https://www.instagram.com/simonvreeman/">
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:site" content="@vreeman">
<meta name="twitter:creator" content="@vreeman">
<meta name="twitter:title" content="Simon Vreeman">
<meta name="twitter:description" content="Hi, I am @Vreeman and I am a Growth & Technical Marketing Advisor. I optimize websites based on insights & data.">
<meta name="twitter:image" content="https://vreeman.com/img/simon-vreeman-2.jpg">
<meta name="twitter:label1" content="Written by">
<meta name="twitter:data1" content="Simon Vreeman">
<meta name="twitter:label2" content="Est. reading time">
<meta name="twitter:data2" content="2 minutes">
<meta name="twitter:dnt" content="on">
<meta name="fediverse:creator" content="@simon@simon.vreeman.com">
<meta name="disabled-adaptations" content="watch">
<link rel="webmention" href="https://webmention.io/vreeman.com/webmention">
<link rel="pingback" href="https://webmention.io/vreeman.com/xmlrpc">
<link rel="authorization_endpoint" href="https://indieauth.com/auth">
<link rel="token_endpoint" href="https://tokens.indieauth.com/token">
<link rel="microsub" href="https://aperture.p3k.io/microsub/563">
<link rel="micropub" href="https://vreeman.com/micropub">
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "WebSite",
"@id": "#website",
"url": "https://vreeman.com/",
"name": "Vreeman.com",
"alternateName": "Simon Vreeman",
"headline": "Simon Vreeman - Growth & Technical Marketing Advisor",
"about": "The personal website of Simon Vreeman. Growth & Technical Marketing Advisor.",
"author": {
"@context": "http://schema.org",
"@type": "Person",
"@id": "#person",
"name": "Simon Vreeman",
"givenName": "Simon",
"familyName": "Vreeman",
"jobTitle": {
"@type": "DefinedTerm",
"name": "Growth & Technical Marketing Advisor",
"termCode": "2431.10.4",
"inDefinedTermSet": "http://data.europa.eu/esco/occupation/356227b9-2263-4dbd-81e9-7dfc6d3f3af7"
},
"address": {
"@type": "PostalAddress",
"@id": "#homeLocation",
"addressLocality": "Amsterdam",
"addressCountry": "the Netherlands"
},
"birthDate": "1990-09-01",
"birthPlace": {
"@type": "Place",
"name": "Deventer"
},
"homeLocation": {
"@id": "#homeLocation"
},
"image": {
"@context": "http://schema.org",
"@type": "ImageObject",
"@id": "#image",
"author": {
"@id": "#person"
},
"contentUrl": "https://vreeman.com/img/simon-vreeman-2.jpg",
"name": "A profile picture of Simon Vreeman"
},
"gender": {
"@type": "GenderType",
"name": "male"
},
"nationality": {
"@type": "Country",
"name": "the Netherlands"
},
"email": "simon@vreeman.com",
"url": "https://vreeman.com/",
"knowsAbout": [
{
"@type": "Service",
"name": "Digital Marketing",
"alternateName": "Online Marketing",
"sameAs": "https://www.wikidata.org/wiki/Q1323528"
},
{
"@type": "Service",
"name": "CRO",
"alternateName": "Conversion Rate Optimization",
"sameAs": "https://www.wikidata.org/wiki/Q52083677"
},
{
"@type": "Service",
"name": "SEO",
"alternateName": "Search Engine Optimization",
"sameAs": "https://www.wikidata.org/wiki/Q180711"
},
{
"@type": "Service",
"name": "Web Analytics",
"sameAs": "https://www.wikidata.org/wiki/Q10719477",
"isRelatedTo": [{
"@id": "#google-analytics"
},
{
"@id": "#google-tag-manager"
}]
},
{
"@type": "Product",
"@id": "#google-analytics",
"name": "Google Analytics",
"alternateName": "GA4",
"sameAs": "https://www.wikidata.org/wiki/Q220577"
},
{
"@type": "Product",
"@id": "#google-tag-manager",
"name": "Google Tag Manager",
"alternateName": "GTM",
"sameAs": "https://www.wikidata.org/wiki/Q11775280"
}
],
"makesOffer": {
"@type": "Offer",
"itemOffered": [
{
"@type": "Service",
"name": "Digital Marketing",
"alternateName": "Online Marketing",
"sameAs": "https://www.wikidata.org/wiki/Q1323528"
},
{
"@type": "Service",
"name": "CRO",
"alternateName": "Conversion Rate Optimization",
"sameAs": "https://www.wikidata.org/wiki/Q52083677"
},
{
"@type": "Service",
"name": "SEO",
"alternateName": "Search Engine Optimization",
"sameAs": "https://www.wikidata.org/wiki/Q180711"
},
{
"@type": "Service",
"name": "Web Analytics",
"sameAs": "https://www.wikidata.org/wiki/Q10719477"
}
]
},
"knowsLanguage": [
"en",
"nl"
],
"knows": {
"@id": "http://data.wordlift.io/wl02026/entity/arnout_hellemans"
},
"sameAs": [
"https://g.co/kg/m/010rn7wd",
"https://www.linkedin.com/in/simonvreeman/",
"https://www.facebook.com/simonvreeman",
"https://www.instagram.com/simonvreeman/",
"https://www.threads.net/@simonvreeman",
"https://x.com/vreeman",
"https://twitter.com/vreeman",
"https://twitter.com/i/user/12473092",
"https://simon.vreeman.com/@simon",
"https://bsky.app/profile/vreeman.com",
"https://github.com/simonvreeman",
"https://www.crunchbase.com/person/simon-vreeman",
"https://www.slideshare.net/simonvreeman",
"https://en.wikipedia.org/wiki/User:Simonvreeman"
],
"alumniOf": [
{
"@type": "Organization",
"additionalType": "BikeStore",
"@id": "#vanmoof",
"name": "VanMoof",
"url": "https://www.vanmoof.com",
"email": "info@vanmoof.com",
"sameAs": [
"https://nl.wikipedia.org/wiki/VanMoof",
"https://www.wikidata.org/wiki/Q5881409",
"https://www.gleif.org/lei/724500QSAA892GYJSK06",
"https://www.facebook.com/VANMOOF/",
"https://twitter.com/vanmoof",
"https://www.instagram.com/vanmoof/",
"https://www.youtube.com/user/vanmoof",
"https://www.crunchbase.com/organization/vanmoof"
]
},
{
"@type": "Organization",
"name": "Fietsenwinkel.nl",
"alternateName": "International Bike Group",
"url": "https://www.fietsenwinkel.nl/",
"sameAs": [
"https://internationalbikegroup.com/",
"https://www.facebook.com/Fietsenwinkel.nl/",
"https://twitter.com/fietsenwinkel",
"https://www.instagram.com/fietsenwinkel.nl/",
"https://www.youtube.com/user/Fietsenwinkelnl"
],
"logo": "https://vreeman.com/img/fietsenwinkel.png"
},
{
"@type": "Organization",
"name": "The Next Web",
"alternateName": "TNW",
"url": "https://thenextweb.com",
"sameAs": [
"https://www.facebook.com/thenextweb",
"https://twitter.com/TheNextWeb",
"https://plus.google.com/+thenextweb",
"https://www.wikidata.org/wiki/Q2913725"
],
"logo": "https://vreeman.com/img/tnw.png"
},
{
"@type": "Organization",
"url": "https://www.valkexclusief.nl",
"name": "Valk Exclusief",
"alternateName": "Van der Valk",
"sameAs": [
"https://nl.wikipedia.org/wiki/Van_der_Valk_(bedrijf)",
"https://en.wikipedia.org/wiki/Van_der_Valk_(company)",
"https://www.wikidata.org/wiki/Q2802214",
"https://g.co/kg/m/0gkxmnj",
"https://www.valk.com/"
]
}
]
},
"creator": {
"@id": "#person"
},
"publisher": {
"@id": "#person"
},
"license": "https://opensource.org/licenses/MIT",
"mainEntityOfPage": {
"@context": "http://schema.org",
"@type": "WebPage",
"additionalType": "AboutPage",
"description": "The personal website of Simon Vreeman. Growth & Technical Marketing Advisor.",
"headline": "Simon Vreeman - Growth & Technical Marketing Advisor",
"inLanguage": "en",
"name": "Simon Vreeman",
"url": "https://vreeman.com/",
"keywords": "Simon Vreeman, Simon, Vreeman, Marketing, Growth Marketing, Technical Marketing, CRO, SEO, Analytics, VanMoof, Fietsenwinkel.nl, The Next Web, Valk Exclusief",
"isPartOf":{
"@id": "#website"
},
"mainEntity": {
"@id": "#person"
},
"author": {
"@id": "#person"
},
"reviewedBy": {
"@id": "#person"
},
"creator": {
"@id": "#person"
},
"primaryImageOfPage": {
"@id": "#image"
},
"license": "https://opensource.org/licenses/MIT",
"breadcrumb": {
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://vreeman.com/",
"name": "🚀 Simon Vreeman 🚀"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://vreeman.com/#cro",
"name": "🆎 A/B Testing with GTM 📈"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://vreeman.com/#speaking",
"name": "🎤 Speaking at conferences and events"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://vreeman.com/#contact",
"name": "📧 Contact Simon Vreeman"
}
}
]
},
"speakable": {
"@type": "SpeakableSpecification",
"xpath": [
"/html/body/header/h1",
"/html/body/main/p[1]",
"/html/body/main/p[2]"
]
}
}
}
</script>
</head>
<body class="h-card">
<noscript><iframe src="https://gtm.vreeman.com/ns.html?id=GTM-WKSDWK" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<header>
<picture>
<source srcset="https://vreeman.com/img/simon-vreeman-2-square.avif" type="image/avif" width="150" height="150">
<source srcset="https://vreeman.com/img/simon-vreeman-2-square.webp" type="image/webp" width="150" height="150">
<img src="https://vreeman.com/img/simon-vreeman-2-square.jpg" alt="Portrait photo of Simon Vreeman" width="150" height="150">
</picture>
<h1>Simon Vreeman</h1>
</header>
<main role="main">
<p>I am a freelance Growth and Technical Marketing Advisor.</p>
<p>I help brands turn brand awareness into incremental profit by optimizing their websites based on insights and data for conversions, users, and search engines. My main focus is Growth & Technical Marketing, at the intersection of <abbr title="Conversion Rate Optimization">CRO</abbr>, <abbr title="Search Engine Optimization">SEO</abbr>, and Web Analytics. And AI of course.</p>
<p>To make this less abstract. Together with you, I want to make your website better. Here are a few concrete examples of things I enjoy working on. I help businesses with their online marketing strategy, Google Tag Manager (Server-side) implementations, Google Analytics 4 implementations, <abbr title="Consent Management Platform">CMP</abbr> and advertising platforms implementations, domain migrations, technical <abbr title="Search Engine Optimization">SEO</abbr>, <abbr title="Conversion Rate Optimization">CRO</abbr>, and Cookie and Privacy website audits.</p>
<p>I have worked with multiple clients including Profotonet, Elektramat, Rijksmuseum, OpenUp, TreeHouse (Huurwoningen.nl & Pararius.nl), Investment Officer, Moneybird, The Social Hub formerly The Student Hotel, TEDxAmsterdam, VST Fire Solutions, and others.</p>
<!-- multi-disciplined approach, holistic, contextual view is what drives growth -->
<p>Before I started my freelance business I was a Growth Marketing Manager at VanMoof for 3 years. I optimized the websites based on insights and data for the user and VanMoof. To achieve the company’s ultimate goal of getting the next billion on bikes.</p>
<p>Previously I worked as a Senior <abbr title="Conversion Rate Optimization">CRO</abbr> Analyst at Fietsenwinkel.nl, a Conversion Specialist and Web Analyst at The Next Web (TNW), an Online Marketeer (focus on <abbr title="Conversion Rate Optimization">CRO</abbr> & <abbr title="Search Engine Optimization">SEO</abbr>) at Van der Valk Exclusief, and I was an Online Business Developer at Budeco.</p>
<p>In 2017 I graduated <a href="https://onlinedialogue.nl/nieuws/master-online-persuasion-7/" title="Master of Online Persuasion #7 afgerond" rel="noopener" target="_blank">cum laude</a><sup>[<a href="https://vreeman.com/img/master-of-online-persuasion.jpg" title="I missed the graduation party because I was in Japan, but thanks to technology I was still there." rel="noopener" target="_blank">1</a>]</sup> with the <a href="https://onlinedialogue.nl/opleiding/opleiding-mop/" title="Master of Online Persuasion by Online Dialogue" rel="noopener" target="_blank">Master of Online Persuasion</a> by Online Dialogue. In this course, I learned how the consumer's brain works, how rational and irrational we humans are, and how to influence the decisions and experiences of a consumer's brain. In an ethical manner of course.</p>
<h2 id="tools">Tools</h2>
<dl>
<dt>OpenAI Chat GPT's for Marketing and Stoicism</dt>
<dd>
<p><a href="https://chat.openai.com/g/g-N6s8HATAR-marketing-insights-guru" rel="noopener" target="_blank">Marketing Insights Guru</a> - Expert on Google's marketing papers, providing actionable insights. It contains the UX playbooks, Google Search Quality Guidelines, and papers about the Messy Middle that Google published.</p>
<p><a href="https://stoicsage.ai/" rel="noopener" target="_blank">Stoic Sage</a> - A stoic philosopher teacher, guiding with wisdom from Stoicism. It has knowledge from Marcus Aurelius, Epictetus, Seneca, Ryan Holiday, Pierre Hadot and James Stockdale.</p>
</dd>
<dt id="ga">Two Google Analytics tools</dt>
<dd>
<p>To quickly add <abbr title="Urchin Tracking Module">UTM</abbr> tags to an URL, I've created a <a href="https://vreeman.com/utm" title="Google Analytics 4 URL Builder by Simon Vreeman"><strong>Google Analytics 4 UTM Campaign URL Builder</strong></a>. By filling in the <abbr title="Urchin Tracking Module">UTM</abbr> Medium, <abbr title="Urchin Tracking Module">UTM</abbr> Source and <abbr title="Urchin Tracking Module">UTM</abbr> Campaign you automatically get the URL with the tags appended. Besides that, you can check the URL with multiple tools, such as Google Pagespeed Insights or Google Structured Data Testing Tool.</p>
<p>The <strong>Google Analytics Measurement Protocol Hit Builder</strong> is a Proof of Concept to show how easy it is to send hits to a Google Analytics Universal Analytics property. This can really help you figure out how to send transactions for your back-end e-commerce systems to Google Analytics without relying on client-side JavaScript.</p>
</dd>
<dt id="hypothesis"><a href="https://vreeman.com/hypothesis" title="Experiment Hypothesis Builder">Create a hypothesis for an experiment</a></dt>
<dd>With this tool, it is even easier to create a good and solid hypothesis for your next experiment. Which can help in creating better experiments, easier analysis and having better learnings. It is based on the Hypothesis Kit by Craig Sullivan.</dd>
</dl>
<details>
<summary>More tools.</summary>
<dl>
<dt id="cro"><a href="https://github.com/thenextweb/cro" title="A/B/n and Multivariate Testing with Google Tag Manager and Google Analytics" rel="noopener" target="_blank">A/B/n and <abbr title="Multivariate">MVT</abbr> Testing with Google Tag Manager and Google Analytics</a></dt>
<dd>
<p>The costs of using an A/B testing tool, such as Google Optimize 360, Optimizely or <abbr title="Visual Website Optimizer">VWO</abbr>, were rising without providing extra value. That is why I started developing this script at Valk Exclusief with Online Dialogue. At <abbr title="The Next Web">TNW</abbr> I continued optimizing the script with Martijn Scheijbeler to make even leaner and more flexible.</p>
<p>In this article, I explain how and why I used it at <abbr title="The Next Web">TNW</abbr>: <a href="https://thenextweb.com/voice/2016/03/03/marketing-the-tnw-way-9-ab-testing-with-google-tag-manager/" title="Marketing the TNW Way #9: A/B Testing with Google Tag Manager" rel="noopener" target="_blank">A/B Testing with Google Tag Manager</a>.</p>
</dd>
<dt id="cf"><a href="#" title="A/B/n and Multivariate Testing with Cloudflare" rel="noopener" target="_blank">A/B/n and <abbr title="Multivariate">MVT</abbr> Testing with Cloudflare</a></dt>
<dd>
<p><em>Work in Progress</em></p>
</dd>
<dt id="gtm"><a href="https://github.com/thenextweb/gtm" title="Web and AMP example containers for Google Tag Manager" rel="noopener" target="_blank">Example Containers for Google Tag Manager</a></dt>
<dd>
<p>We also shared our web and <abbr title="Accelerated Mobile Pages Project">AMP</abbr> example containers for Google Tag Manager. It includes our A/B testing script, but also outbound link tracking, JavaScript error tracking, engagement, scroll, and YouTube tracking. You can find it <a href="https://github.com/thenextweb/gtm" title="Google Tag Manager example container by The Next Web" rel="noopener" target="_blank">on Github</a> and add it to your own <abbr title="Google Tag Manager">GTM</abbr> container.</p>
<p>If you have any ideas to make the script better or <abbr title="Google Tag Manager">GTM</abbr> containers, please let me know or contribute on Github.</p>
</dd>
</dl>
</details>
<h2 id="speaking">Speaking</h2>
<ul>
<li><a href="https://www.youtube.com/watch?v=xqiqN_O1A4Y" title="Video of Simon Vreeman speaking at Search 'n Stuff Conference in Antalya in 2024 about CRO and A/B Testing" rel="noopener" target="_blank">Search 'n Stuff Antalya Conference 2024</a></li>
<li>Conversion Hotel Unconference 2021, 2022</li>
<li>Amsterdam University of Applied Sciences (HvA)</li>
<li><a href="https://vimeo.com/473605473" title="Video of Simon Vreeman speaking at Emerce Digital Marketing Live" rel="noopener" target="_blank">Emerce Digital Marketing Live 2020 in Amsterdam, the Netherlands</a></li>
<li><a href="https://www.youtube.com/watch?v=r9hwvz-aXt0" title="Video of Simon Vreeman speaking at Search Y Paris" rel="noopener" target="_blank">Search Y Paris 2020 in Paris, France</a></li>
<li>MIE 2020 in Utrecht, the Netherlands</li>
<li>Friends of Search 2020 in Amsterdam, the Netherlands</li>
<li>Webwinkel Vakdagen 2020 in Utrecht, the Netherlands</li>
<li>Emerce Performance 2019 in Amsterdam, the Netherlands</li>
<li>MeasureCamp Bucharest 2019</li>
<li>MeasureCamp Amsterdam 2019, 2018, 2016</li>
<li>e-Commerce Conference 2019 in Athens, Greece</li>
<li>MeasureCamp London 2019, 2018 & 2017</li>
</ul>
<h2 id="articles">Articles & Podcasts</h2>
<ul>
<li><a href="https://www.youtube.com/watch?v=sNZ76agWnqg" title="Technical SEO + CRO = ❤️ (ft. Simon Vreeman) ~ TechSEO Podcast" target="_blank">TechSEO Podcast with Dan Taylor: Technical SEO + CRO = ❤️</a></li>
<li><a href="https://www.datatovalue.show/e002" title="Freelancing, (Big) Agencies, Cloudflare Magic & AI Tips with Simon Vreeman - The Data to Value Show with Rick Dronkers" target="_blank">The Data to Value Show with Rick Dronkers - Freelancing, (Big) Agencies, Cloudflare Magic & AI Tips</a></li>
<li><a href="https://www.chapter42.com/data-gedreven-marketing-bigquery-ga4-en-server-side-tracking-casual-catch-up-met-simon-vreeman/" title="Data-gedreven Marketing: BigQuery, GA4 en Server-Side Tracking - Casual Catch-up met Simon Vreeman en Roy Huiskes" rel="noopener" target="_blank">Casual Catch-up met Roy Huiskes over SEO, CRO & Analytics</a></li><!-- https://www.youtube.com/watch?v=zJeChKs30jk -->
<li><a href="https://jerrelarkes.nl/nl/podcasts/simon-vreeman-ai-seo-brightonseo-2024/" title="Inbound4Cast met Jerrel Arkes en Jeroen Stikkelorum over SEO en AI bij BrightonSEO 2024" rel="noopener" target="_blank">Inbound4Cast @ BrightonSEO - Met Jerrel Arkes en Jeroen Stikkelorum over SEO en AI</a></li><!-- https://inbound4cast.com/nl/podcasts/simon-vreeman-ai-seo-brightonseo-2024/ -->
<li><a href="https://app.springcast.fm/12694/simon-vreeman-over-cro-data-en-de-combinatie-met-seo" title="SEO Podcast met Dennis Akkerman en Martijn Hoving waarin we praten over SEO, CRO en AI." rel="noopener" target="_blank">SEO Podcast: Over AI, CRO, data en de combinatie met SEO</a></li>
<li><a href="https://onlinemarkethink.com/recover-direct-traffic-google-analytics-full-referrer/" title="Helped Arnout Hellemans with writing: How to recover lost Android-based (direct / none) traffic in Google Analytics" rel="noopener" target="_blank">How to recover lost Android-based (direct / none) traffic in Google Analytics</a></li>
<li><a href="https://lifeaftergdpr.eu/episode-007/" title="Life after GDPR Podcast: Google Analytics in the EU with Steen Rasmussen, Petri Mertanen, Rick Dronkers, & Simon Vreeman" rel="noopener" target="_blank">Life after GDPR Podcast: Google Analytics in the EU with Steen Rasmussen, Petri Mertanen, and Rick Dronkers</a></li>
<li><a href="https://www.redpandapodcast.nl/conversion-rate-optimalization-met-simon-vreeman-38-growth-deep-dive-podcast/" title="Red Panda Works Podcast: About CRO with Jordi Bron" rel="noopener" target="_blank">Red Panda Works Podcast: About CRO and B2B Marketing with Jordi Bron</a></li>
<li><a href="https://www.cro.cafe/podcast/cro-and-seo-are-dead" title="CRO.Café podcast: At Conversion Hotel 2021" rel="noopener" target="_blank">CRO.Café podcast: At Conversion Hotel 2021</a></li>
<li><a href="https://www.emerce.nl/nieuws/dml-vanmoof-streeft-maximale-conversie-tegen-lage-kosten" title="DML!: VanMoof streeft naar maximale conversie tegen lage kosten" rel="noopener" target="_blank">Emerce Digital Marketing Live: VanMoof streeft naar maximale conversie tegen lage kosten</a></li>
<li><a href="https://nl.cro.cafe/podcast/growth-marketing-bij-vanmoof" title="CRO.Café podcast: Growth marketing bij VanMoof" rel="noopener" target="_blank">CRO.Café podcast: Growth marketing bij VanMoof</a></li>
<li><a href="https://www.cro.cafe/podcast/blijven-we-haken-op-data-verzamelen-of-gaan-we-door-naar-the-next-step" title="Blijven we haken op data verzamelen of gaan we door naar the next step?" rel="noopener" target="_blank">CRO.Café podcast: Blijven we haken op data verzamelen of gaan we door naar "the next step"?</a></li>
<li><a href="https://www.cro.cafe/podcast/cro-cafe-live-covid-19-impact" title="CRO.CAFE Live: COVID-19 impact" rel="noopener" target="_blank">CRO.Café Live: COVID-19 impact</a></li>
<li><a href="https://www.wsj.com/articles/facebooks-next-privacy-challenge-less-data-to-target-ads-1532943001" title="Wall Street Journal: Facebook’s Next Privacy Challenge: Less Data to Target Ads" rel="noopener" target="_blank">WSJ: Facebook’s Next Privacy Challenge: Less Data to Target Ads</a></li>
<li><a href="https://thenextweb.com/voice/2016/03/03/marketing-the-tnw-way-9-ab-testing-with-google-tag-manager/" title="Marketing the TNW Way: A/B Testing with Google Tag Manager" rel="noopener" target="_blank">Marketing the TNW Way: A/B Testing with Google Tag Manager</a></li>
</ul>
</main>
<aside id="contact" role="complementary" data-nosnippet>
<h2>Contact</h2>
<ul>
<li>Follow me on:
<ul>
<li><a href="https://twitter.com/vreeman" title="Simon Vreeman on X (formally Twitter) at @vreeman" rel="me noopener noreferrer" target="_blank">X (formally Twitter)</a></li>
<li><a href="https://simon.vreeman.com/@simon" title="Simon Vreeman on Mastodon" rel="me noopener noreferrer" target="_blank">Mastodon</a></li>
<li><a href="https://bsky.app/profile/vreeman.com" title="Simon Vreeman on Bluesky" rel="me noopener noreferrer" target="_blank">Bluesky</a></li>
<li><a href="https://www.threads.net/@simonvreeman" title="Simon Vreeman on Threads" rel="me noopener noreferrer" target="_blank">Threads</a></li>
</ul>
</li>
<li>Also on <a href="https://github.com/simonvreeman" title="Simon Vreeman on Github" rel="me noopener noreferrer" target="_blank">Github</a></li>
<li>Connect me on <a href="https://www.linkedin.com/in/simonvreeman/" title="Simon Vreeman on Linkedin" rel="me noopener noreferrer" target="_blank">LinkedIn</a></li>
<li>Send an e-mail to <a href="mailto:simon@vreeman.com" title="Send Simon Vreeman an e-mail to simon@vreeman.com" rel="me" class="u-email">simon@vreeman.com</a></li>
<!-- <li><strong>Vreeman.com</strong>
<ul>
<li><abbr title="Chamber of Commerce">KvK/CoC</abbr>: <code>82671087</code></li>
<li><abbr title="Belasting over de Toegevoegde Waarde">BTW</abbr>/VAT ID: <code>NL003713414B18</code></li>
<li><abbr title="International Bank Account Number">IBAN</abbr>: <code>NL04BUNQ2060945607</code></li>
</ul>
</li> -->
</ul>
<hr aria-hidden="true">
</aside>
<footer id="footer" data-nosnippet>
<p></p>
<dl>
<dt>About Vreeman.com</dt>
<dd>Vreeman.com is the personal website of <a class="p-name u-url" rel="me" href="https://vreeman.com" title="Simon Vreeman">Simon Vreeman</a>. Vreeman.com is also the name of Simon Vreeman's company.</dd>
<dt>Privacy & Cookie Policy</dt>
<dd>Vreeman.com uses Google Analytics 4 (<code>_ga</code>, <code>FPID</code>, & <code>FPLC</code>) and Google Tag Manager server-side to measure and analyze anonymous user behavior data to improve the website ethically.</dd>
<dt>Accessibility Statement</dt>
<dd>Vreeman.com is committed to making this website accessible in line with the European Accessibility Act (EAA) and WCAG 2.2 AAA standards. I continuously optimize the website to improve usability for everyone.</dd>
<dt><abbr title="Artificial Intelligence">AI</abbr> Statement</dt>
<dd>Vreeman.com uses <abbr title="Artificial Intelligence">AI</abbr> to support and improve work. I review and approve all outputs to maintain accuracy and ensure responsible use.</dd>
<dt>Colophon</dt>
<dd>Vreeman.com uses Cloudflare Pages to ensure it loads fast, and the <a href="https://github.com/simonvreeman/simonvreeman.github.io" rel="noopener noreferrer" target="_blank">source code</a> is on GitHub.</dd>
<dt>Licenses</dt>
<dd>The text is licensed under <a href="https://creativecommons.org/licenses/by/4.0/" rel="license" title="Creative Commons Attribution 4.0 International License">Creative Commons Attribution 4.0 International License</a>. <code></></code> is licensed under <a href="https://opensource.org/licenses/MIT" rel="license" title="MIT License">MIT License</a>.</dd>
<dt>Other</dt>
<dd>
<ul>
<li><a href="https://vreeman.com/cro" title="CRO (Conversion Rate Optimization) Tools"><abbr title="Conversion Rate Optimization">CRO</abbr> Tools</a></li>
<li><a href="https://vreeman.com/gear" title="What is in my backpack?">Travel Gear</a></li>
</ul>
<ul>
<li><a href="https://vreeman.com/meditations/" title="Meditations by Marcus Aurelius. Translation and Introduction by Gregory Hays.">Meditations by Marcus Aurelius</a></li>
<li><a href="https://vreeman.com/discourses/" title="Arrian’s Discourses of Epictetus. Translated and edited by Robert Dobbin.">Discourses of Epictetus</a></li>
<li><a href="https://vreeman.com/seneca/" title="Moral Letters and Essays from Roman Stoic philosopher Seneca the Younger">Moral Letters and Essays by Seneca</a></li>
<li><a href="https://vreeman.com/stockdale/" title="Essays on Stoicism by James Stockdale">Essays on Stoicism by James Stockdale</a></li>
<li><a href="https://vreeman.com/roosevelt/" title="Citizenship in a Republic - The Man in the Arena. A speech by Theodore Roosevelt">The Man in the Arena by Theodore Roosevelt</a></li>
<li><a href="https://vreeman.com/invictus" title="Invictus, a poem by William Ernest Henley">Invictus by William Ernest Henley</a></li>
<li><a href="https://vreeman.com/if" title="If–, a poem by Joseph Rudyard Kipling">If– by Joseph Rudyard Kipling</a></li>
<li><a href="https://vreeman.com/experiment" title="Experiment, a song by Cole Albert Porter">Experiment by Cole Porter</a></li>
</ul>
<ul>
<li><a href="https://tachtien.nl" title="Tachtien">Tachtien</a></li>
<li><a href="https://womeninanalytics.nl" title="Women in Analytics">Women in Analytics</a></li>
<li><a href="https://platte.land" title="Spotify Playlist met Boerenrock muziek uit de Achterhoek">Olderwets Høken, Brekken en Angoan</a></li>
<li>Who is Simon Vreeman, according to <a href="https://chatgpt.com/share/68a739ea-a87c-8002-a1bb-c5fd44933fcc" target="_blank">ChatGPT</a>, <a href="https://grok.com/share/bGVnYWN5LWNvcHk%3D_b48cfdf0-d6cd-4a23-a453-686078a83ef2" target="_blank">Grok</a>, and <a href="https://claude.ai/share/c15583db-0cd8-4166-8c44-0e5ef927939a" target="_blank">Claude AI</a>.</li>
<li><a href="https://searchconsole.nl/experts">Dutch SEO & GEO Experts</a></li>
</ul>
</dd>
</dl>
<hr aria-hidden="true">
<p class="footer">Always Be Optimizing</p>
<!-- <p class="footer">Always Be Learning</p> -->
<!-- <p class="footer">Always Be Testing</p> -->
<!-- <p class="footer">Always Be Linking</p> -->
<!-- <p class="footer">Always Be Measuring</p> -->
<!-- <p class="footer">Always Be Reflecting</p> -->
<!-- <p class="footer">Always Be Exploring</p> -->
</footer>
</body>
</html>