Add blog post: encourage connecting more banking accounts in Link

blog/260415-link-banking-encourage-connections.md

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+---
+title: "Link: encourage connecting more banking accounts"
+date: "2026-04-15"
+tags: ["Product", "Update", "Link"]
+hide_table_of_contents: false
+authors: pmckinney
+---
+
+On **24 April 2026**, we will update the Link flow to encourage users to connect more than one banking account, giving lenders a fuller picture of their customers' cash flow.
+
+<!--truncate-->
+
+## What's new?
+
+After a user successfully connects a banking account in Link, they are prompted to connect another. This happens in two places:
+
+**On connection success**, users see a "We recommend adding more bank accounts" prompt with a primary **Connect another account** button and a secondary **Continue** option. There is also a tooltip providing users with information on why they should connect another account.
+
+![Plaid connected — prompt to connect another account](/img/updates/260415-link-banking-plaid-connected.png)
+
+**On the main Link screen**, the Banking step shows an **Add another** button tagged **Recommended**, alongside information on why this would provide extra value.
+
+![Link screen — Add another banking account](/img/updates/260415-link-banking-add-another.png)
+
+Previously, users would complete the flow after connecting a single account, with no clear suggestion to add more. Merchants who connect multiple accounts give their lenders a fuller picture of their cash flow, leading to better lending decisions and improved conversion rates. This addresses a commonly reported pattern where merchants connect only one account.
+
+The prompt applies to banking integrations connected via both **Plaid** and **TrueLayer**.
+
+## Who is this relevant for?
+
+All clients using Link — either the [Hosted Link flow](/auth-flow/overview) or the [Link SDK](/auth-flow/authorize-embedded-link) — with banking integrations enabled.
+
+## How to get started?
+
+No action is required. The updated flow will be available to all customers using Link with banking integrations from **24 April 2026**.